A model for enterprises’ environmental scanning

Tudor Nistorescu and Catalin Mihail Barbu
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Catalin Mihail Barbu: University of Craiova ,Craiova, Romania

Management and Marketing Journal, 2006, vol. 4, issue 1, 57-62

Abstract: Today’s environment determines companies to use scanning activities in order to seize the opportunities and to avoid the threats. Individual factors and organizational factors influence the scanning behavior. The examination of the environment can be presented in a model based on environment analyzability and organizational intrusiveness.

Keywords: environmental scanning; organizational factors; strategy formulation (search for similar items in EconPapers)
JEL-codes: M10 M19 (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:4:y:2006:i:1:p:57-62

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