AESTHETICS CONFERS VALUE TO THE FIRM

Gheorghe Meghisan and Flaviu Meghisan
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Flaviu Meghisan: University of Craiova, Craiova, Romania

Management and Marketing Journal, 2006, vol. 4, issue 1, 69-72

Abstract: The aesthetics offers multiple, powerful, specific and tangible advantages to the firm such as: it creates fidelity; it expresses the personality of the firm and of its marks; it allows the establishment of superior prices; the aesthetics message penetrates the informational amalgam; it protects it from the competitional offensive; it induces the rising of productivity and the reduction of costs; it reduces the distances between the stages of the launch of a new product on the market and its maturity.

Keywords: transmitting messages; aesthetics in marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:4:y:2006:i:1:p:69-72

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