The planning of a Customer Relationship Management project: requirements and opportunities

Adriana Olaru and Alexandru Capatina
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Alexandru Capatina: Dunarea de Jos University, Galati, Romania

Management and Marketing Journal, 2007, vol. 5, issue 1, 64-71

Abstract: After a brief presentation of the aspects regarding the planning of a customer relationship management (CRM) project, we emphasize the factors that assure the success of such an approach. In order to obtain the attended results, an organization needs the best selection of the project manager and the most efficient teamwork, which implies employees from the company’s departments and also IT specialists. In the final part, we made appreciations concerning the efficiency of a CRM project and the opportunities created by its implementation.

Keywords: customer relationship management; business strategies (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:5:y:2007:i:1:p:64-71

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