EVALUATING A CUSTOMER-CENTRIC APPROACH

Luigi-Nicolae Dumitrescu
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Luigi-Nicolae Dumitrescu: Lucian Blaga University, Sibiu, Romania

Management and Marketing Journal, 2007, vol. 5, issue 1, 72-76

Abstract: Customer focus is, at best, only one element of the relationship between a company and its customers. At worst it is a board-room buzzworld, witch makes every board member feel a little more secure. Not unlike the phrase “working towards equal opportunities”, it is showing an awareness of a need but is not addressing the issues. Customer focus must lead to something meaningful, will probably require sacrifices and is just one of the steps necessary to become truly customer-centric. A customer focus puts your customers high on your list of priorities. When you put your customers into the heart of your business, make customers part of the culture, then you to become customer-centric

Keywords: customer focus; service differentiation (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:5:y:2007:i:1:p:72-76

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