RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES

Simona Balasescu and Marius Balasescu
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Marius Balasescu: Transilvania University, Brasov, Romania

Management and Marketing Journal, 2008, vol. 6, issue 1, 161-168

Abstract: The present paper focuses on the issue of using marketing instruments (concepts, policies, strategies, research etc.) in commerce companies in Brasov. The research is about identifying the marketing instruments that are used in the activity of the commerce companies in Brasov and it underlines the peculiarities of marketing in commerce companies. The information obtained contributes to a better understanding of the way marketing activity works in commerce companies in Brasov. The method used to identify the attitudes and opinions of commerce companies’ managers in Brasov, regarding collecting and using marketing information, is the focus group. The paper ends with the conclusions of this research at the level of a single city – Brasov.

Keywords: marketing; marketing information; research; focus-group; marketing behaviour (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:6:y:2008:i:1:p:161-168

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