STRATEGIC MANAGEMENT IN NONPROFIT AND PUBLIC ORGANIZATIONS

Ioan Nicolae
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Ioan Nicolae: University of Craiova, Craiova, Romania

Management and Marketing Journal, 2008, vol. 6, issue 1, 185-191

Abstract: Strategic management in public organizations can use coerciveness as a key element of their strategy. Private organizations are more dependent on marketing or selling to potential customers. As publicness increases, marketing declines in importance and maintaining favorable coercive arrangements increases in importance. Strategic managers should be aware of coercive opportunities in their mandates as they fashion strategy and devise implementation plans.

Keywords: strategic management; planning; nonprofit organizations (search for similar items in EconPapers)
JEL-codes: H11 M10 (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:6:y:2008:i:1:p:185-191

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