Modern marketing,determinant concept in the reappraisal of business and organizational professions and of training professionals in the new economy

Valerica Olteanu
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Valerica Olteanu: Academy of Economic Science, Bucharest, Romania

Management and Marketing Journal, 2008, vol. 6, issue 1, 5-10

Abstract: The content of marketing is countinously redefined and reflected in new concepts, therefore leading to the development of a new concept the modern marketing. The modern marketing has as orientation and tendency the concept of internal marketing, understood as an extension of the vision, marketing philosophy on persons and networks within companies. The concept, at large, is reflected by the apparition and development of specific instruments: integrated marketing, integrated marketing communication, management of the supply-sales relationship. Integrated marketing is the concept that is based on defining marketing as a philosophy, optic, vision on all activities of the company and especially the difficulty and inefficiency of cooperation as a modality to implement this concept. This assessment raises the problem of using the modern marketing in education, as a necessity to modernize the management system and also the educational system.

Keywords: marketing evolution; marketing capabilities; marketing education (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2008
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