DEVELOPMENT approaches AND STRATEGIC MOVEMENTS WITHIN THE MOBILE TELECOMMUNICATION FIELD

Gheorghe Meghisan
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Gheorghe Meghisan: University of Pitesti, Pitesti, Romania

Management and Marketing Journal, 2008, vol. 6, issue 1, 51-58

Abstract: In February 2000, when Vodafone took control of the British operator Orange, they had to split, because Vodafone owned two mobile telephony licenses in the same country – Great Britain – fact that was interdicted by the European legislation. So, on 30th of May 2000, France Telecom announced the purchase of the mobile telephony operator – Orange public limited company (plc) – from Vodafone for the amount of 40 billion euro. Focusing on the fusion – acquisition as a way of development for the mobile telecommunication companies, this paper begins with a theoretical analyze of some concepts related to the external growth. The example taken reveals the advantages and disadvantages of the fusion – acquisition France Telecom – Orange as well as the dangers that an enterprise has to face when it decides to appeal to the external growth.

Keywords: external growth; mobile telephony; cultural issues; subsidiary (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:6:y:2008:i:1:p:51-58

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