THE BEER BRANDS ON THE MACEDONIAN MARKET: HOW ARE THEY PERCEIVED?

Assist. Prof. Ph.D Anita Ciunova-Suleska
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Assist. Prof. Ph.D Anita Ciunova-Suleska: University “Ss Cyril and Methodius”Faculty of Economics Skopje, Macedonia
Authors registered in the RePEc Author Service: Anita Ciunova-Shuleska ()

Revista Tinerilor Economisti (The Young Economists Journal), 2009, vol. 1, issue 12, 97-104

Abstract: The aim of this paper is to present the perceived position of the beer brands (domestic and foreign) on the Macedonian market. There are lots of beer brands offered on the Macedonian market which indicates that the competition is quite big. The competition is especially fierce among few of them because respondents have very similar perceptions about those brands. To have knowledge about the perceived position that product holds is crucial for the company because it is very important the perceived position to be identical with the desired position, otherwise (if the perceived position is worse than the planned) the company must involve itself in the activities of repositioning.

Keywords: positioning; positioning map; beer; perceived position (search for similar items in EconPapers)
JEL-codes: M00 M31 (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:aio:rteyej:v:1:y:2009:i:12:p:97-104

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