Details about Anita Ciunova-Shuleska

Access statistics for papers by Anita Ciunova-Shuleska.

Last updated 2026-03-11. Update your information in the RePEc Author Service.

Short-id: pci150

Working Papers

2025

1. EXPERT DISCOURSE ON KEY THEORIES AND APPROACHES TO STUDYING PUBLIC OPINION: A CONCEPT MAP ANALYSIS
   Proceedings of the International Conference "Economic and Business Trends Shaping the Future", Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje
2. RETHINKING PUBLIC OPINION STUDIES IN THE DIGITAL ERA: EXPERT DISCOURSE ON THE THEORETICAL AND METHODOLOGICAL CHALLENGES OF PUBLIC OPINION RESEARCH
   Proceedings of the International Conference "Economic and Business Trends Shaping the Future", Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje
3. THE ROLE OF MESSAGE CREDIBILITY IN BUILDING INFLUENCER LOYALTY AND INCREASING PURCHASE INTENTIONS
   Proceedings of the International Conference "Economic and Business Trends Shaping the Future", Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje

Journal Articles

2025

1. Understanding Monetary Policy Communication in a Small and Open Economy Under an Exchange Rate Anchor: The Case of North Macedonia
   Eastern European Economics, 2025, 63, (2), 204-236

2024

2. To comment or not? The role of brand-related content type on social media
   Economic Research-Ekonomska Istraživanja, 2024, 37, (1), 2308876

2022

3. The Role of Social Capital in Contributing to Lifestyle Brand-Related Content on Social Media
   Economy, Business & Development: An International Journal, 2022, 3, (1), 29-43
4. What drives m-banking clients to continue using m-banking services?
   Journal of Business Research, 2022, 139, (C), 731-739 View citations (7)

2019

5. Model of satisfaction involving affect and personality traits
   Eurasian Business Review, 2019, 9, (4), 485-500 View citations (3)

2017

6. The Impact of Customer Retention Orientation and Brand Orientation on Customer Loyalty and Financial Performance in SMEs: Empirical Evidence from a Balkan Country
   Journal of East European Management Studies, 2017, 22, (1), 83-104 View citations (2)

2016

7. Complementary impact of capabilities and brand orientation on SMBs performance
   Journal of Business Economics and Management, 2016, 17, (6), 1270-1285 View citations (2)
8. Differences in consumer decision-making styles among selected south-east European countries
   Economic Research-Ekonomska Istraživanja, 2016, 29, (1), 665-681

2013

9. An empirical assessment of service quality in the context of travel agencies in the Republic of Macedonia
   Tržište/Market, 2013, 25, (1), 21-36 View citations (2)

2012

10. Young People’S Attitudes Toward Mobile Phones in the Republic Of Macedonia
    Economic Research-Ekonomska Istraživanja, 2012, 25, (4), 1067-1078

2009

11. THE BEER BRANDS ON THE MACEDONIAN MARKET: HOW ARE THEY PERCEIVED?
    Revista Tinerilor Economisti (The Young Economists Journal), 2009, 1, (12), 97-104

2007

12. TV MEDIA IN THE REPUBLIC OF MACEDONIA – CURRENT SITUATION AND PERSPECTIVES
    Revista Tinerilor Economisti (The Young Economists Journal), 2007, 1, (8), 143-152

Chapters

2021

1. Linking Banking Service Quality to Customer Loyalty: Two Levels Perspective
   Springer