Young People’S Attitudes Toward Mobile Phones in the Republic Of Macedonia

Anita Ciunova-Shuleska (), Marija Grishin and Nikolina Palamidovska

Economic Research-Ekonomska Istraživanja, 2012, vol. 25, issue 4, 1067-1078

Abstract: This study explores the mobile phones’ attitudes and usage habits of young people in the Republic of Macedonia. The data from the survey were subjected to exploratory factor analysis, cluster analysis and ANOV A. The factor analysis identified five different factors interpreted as: fashion/status, dependency, added value, safety/security and negatives.Cluster analysis produced two segments: involved mobile phones users and indifferent mobile phone users. The ANOVA test revealed differences in the mobile phone attitudes regarding years of mobile phone use, number of calls per day and the average duration of a call. The results provide useful implications for development of effective marketing strategies.

Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/1331677X.2012.11517548 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:reroxx:v:25:y:2012:i:4:p:1067-1078

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rero20

DOI: 10.1080/1331677X.2012.11517548

Access Statistics for this article

Economic Research-Ekonomska Istraživanja is currently edited by Marinko Skare

More articles in Economic Research-Ekonomska Istraživanja from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().