EconPapers    
Economics at your fingertips  
 

“WORD OF MOUTH” AND CLOTHING BRANDS - PROMOTING INSTRUMENTS IN SOCIAL MEDIA

Phd.Lecturer Nicoleta Dospinescu and Assist.Ec. Madalina Livedeanu
Additional contact information
Phd.Lecturer Nicoleta Dospinescu: University„Alexandru Ioan Cuza” Iasi, Faculty of Economics and Business Administration
Assist.Ec. Madalina Livedeanu: University„Alexandru Ioan Cuza” Iasi, Faculty of Economics and Business Administration

Revista Tinerilor Economisti (The Young Economists Journal), 2014, vol. 1, issue 23, 83-94

Abstract: The purpose of this paper is to find out which are the instruments for promoting offered by Facebook to clothing companies which realy helps them to increase awareness, sales, credibility and customer loyalty on the Romanian market.

Keywords: “word-of-mouth”; brands; Social Media; promoting; awarness. (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://feaa.ucv.ro/RTE/023-10.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aio:rteyej:v:1:y:2014:i:23:p:83-94

Access Statistics for this article

Revista Tinerilor Economisti (The Young Economists Journal) is currently edited by Ionascu Costel

More articles in Revista Tinerilor Economisti (The Young Economists Journal) from University of Craiova, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Ionascu Costel ().

 
Page updated 2025-03-19
Handle: RePEc:aio:rteyej:v:1:y:2014:i:23:p:83-94