Strategic Integration of Generative Artificial Intelligence into Organizational Open Innovation Processes: A Sequential Explanatory Mixed-Methods Study

Andrea Alexandra Rodríguez García
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Andrea Alexandra Rodríguez García: Universidad Técnica de Manabí - Ecuador

Applied Journal of Digital Innovation, 2026, vol. 2, 16

Abstract: This mixed-methods study (survey n=142 + qualitative cases) found that normative uncertainty (ethical, regulatory, IP concerns) is the main barrier to integrating Generative AI into open innovation (???? = −.408), surpassing technical limitations. Leadership support and technical capabilities are key drivers. Successful integration requires a Strategic Sociotechnical Integration framework with four pillars: proactive governance, ambidextrous architecture (hybrid AI Innovation Cells), human-AI co-evolution loops, and relational capital renewal. Competitive advantage comes from orchestration capability, not superior algorithms.

Keywords: Generative Artificial Intelligence (GenAI); Open Innovation; Strategic Integration; Sociotechnical Systems; Innovation Ecosystems. (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:ajd:ajdinn:v:2:y:2026:id:16

DOI: 10.65835/aj.2026.2.16

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