The Region of Origin as a Tool of Marketing in Hungarian Food Economy

Zoltán Lakner (), Erzsébet Szabó and Istvánné Hajdu
Additional contact information
Zoltán Lakner: University of Budapest, Budapest, Hungary

Society and Economy, 2005, vol. 27, issue 3, 383-398

Abstract: There is a constant disequilibrium between the supply and paying demand on the world market of agricultural products. Under these conditions the export prices are decreasing. Utilisation of region-of-origin effect can be an important tool for the increasing of value-added content of products. The article analyses the supply and demand side of regional products. It has been proven, that -as a consequence of multicultural character of Hungarian society - there is a wide range of regionally produced, traditional products. Parallel with income differentiation, there is an increasing tendency of willingness to pay among Hungarian consumers for differentiated products. Results of conjoint analysis highlight the fact, that the importance of region of origin and producer's goodwill much more important in formation of utility function of consumers, than it would be estimated by survey-type consumer research.

Keywords: Hungary; regional products; consumer preferences (search for similar items in EconPapers)
Date: 2005
References: Add references at CitEc
Citations:

Downloads: (external link)
http://akademiai.com/content/9687p086874r4882/fulltext.pdf (application/pdf)
subscription

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aka:soceco:v:27:y:2005:i:3:p:383-398

Ordering information: This journal article can be ordered from
Akadémiai Kiadó Zrt., P. O. Box 245, H-1519 Budapest, Hungary
https://akjournals.com/

Access Statistics for this article

Society and Economy is currently edited by Szent-Iványi, Balázs

More articles in Society and Economy from Akadémiai Kiadó, Hungary
Bibliographic data for series maintained by Kriston, Orsolya ().