Critical Factors of Attracting Supply Chain Network Members to Electronic Marketplaces: The Case of Sunbooks Ltd. and the Hungarian Book Trade

György Drótos () and Péter Móricz ()
Additional contact information
György Drótos: Corvinus University of Budapest, Budapest, Hungary
Péter Móricz: Corvinus University of Budapest, Budapest, Hungary

Society and Economy, 2006, vol. 28, issue 2, 147-164

Abstract: Vertical electronic marketplaces often suffer from the low level of liquidity. Attracting members is critical, however, not even a sound and efficient IT and logistic background is enough to convince both the supplier and the customer side. In this paper the authors present the case study of Sunbooks Ltd. This venture has started to transform the Hungarian book trade market that suffers from serious deficiencies in field of information and material flow. Despite the vast investments and that the marketplace is prepared to serve the whole Hungarian book industry, the market share started to grow very slowly. The authors identify three contingency factors which can be accounted for the evolution dynamics of this virtual network. They explain how the business model is subjected to the evolution of market characteristics, and how the third factor, the “soft issues” determine the evolution opportunities even in a supporting market situation.

Keywords: electronic trade; Sunbooks; book market (search for similar items in EconPapers)
Date: 2006
References: Add references at CitEc
Citations:

Downloads: (external link)
http://akademiai.com/content/cj62v1873471l000/fulltext.pdf (application/pdf)
subscription

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aka:soceco:v:28:y:2006:i:2:p:147-164

Ordering information: This journal article can be ordered from
Akadémiai Kiadó Zrt., P. O. Box 245, H-1519 Budapest, Hungary
https://akjournals.com/

Access Statistics for this article

Society and Economy is currently edited by Szent-Iványi, Balázs

More articles in Society and Economy from Akadémiai Kiadó, Hungary
Bibliographic data for series maintained by Kriston, Orsolya ().