Cooperative Strategies of Entry to the International Market between the Greek Enterprises

Labros Sdrolias (), Serafeim Polyzos, Nikolaos Pappas () and Maria Vounatsou ()
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Labros Sdrolias: Department of Project Management, Technological Education Institute of Larissa, Larissa, Greece
Nikolaos Pappas: Department of Commerce and Marketing, Technological Education Institute of Crete, Greece
Maria Vounatsou: Department of Tourism, University of Brighton, Brighton, United Kingdom

Society and Economy, 2006, vol. 28, issue 3, 267-285

Abstract: Contemporary radical changes in the European geographical setting, combined with the consolidation of the globalised international market have resulted in a totally competitive international business environment. Nowadays, as in almost all countries, the Greek enterprises have to operate with a new perspective, based on strategic alliances. These business strategies should be implemented on at least a middle-term basis. This article explains the necessity for adopting these operative techniques in light of the limited presence of the Greek enterprises in the international market. Furthermore, it analyses a sufficient model of cooperative operation, which gives to the enterprises - mainly the small- and medium-sized enterprises (SMEs) - the ability of adapting to the international market.

Keywords: cooperative firms; strategic alliances; market entry strategies; international market (search for similar items in EconPapers)
Date: 2006
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