Consumer behaviour and lifestyle patterns of Hungarian students with regard to environmental awareness

Marjainé Szerényi Zsuzsanna, Agnes Zsoka and Széchy Anna ()
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Széchy Anna: Corvinus University of Budapest Department of Environmental Economics and Technology Budapest Hungary

Society and Economy, 2011, vol. 33, issue 1, 89-109

Abstract: The aim of this paper is to describe the consumer behaviour and everyday lifestyle patterns of Hungarian university and college students. The results are gained from an international survey, carried out by the Department of Environmental Economics and Technology at the Corvinus University of Budapest, supported by the Norwegian Financial Mechanism. As background literature, characteristics of the consumer society and the development of sustainable consumption as a concept are interpreted in the paper. The empirical analysis aims to describe the most important clusters of students, based on the factors of their consumer behaviour, environmental activism and pro-environmental everyday habits. Our results identify two extreme clusters which most significantly differ from each other: the environmental activists and the indifferent group. However, a third cluster has the most modest consumer behaviour, namely the group which considers product features, energy consumption and the behaviour of producers. They spend the least on consumer goods. The three other clusters show quite mixed lifestyle patterns.

Keywords: sustainable consumption; environmental education; consumer behaviour; environmental consciousness (search for similar items in EconPapers)
JEL-codes: C83 M31 Q01 Q56 (search for similar items in EconPapers)
Date: 2011
Note: The research has been supported by the Norwegian Financial Mechanism (project HU-0056).
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