Normative Stakeholder Management Orientation: Business vs. Non-business Students

José-Luis Godos-Diez (), Roberto Fernández-Gago () and Laura Cabeza-García ()
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José-Luis Godos-Diez: Department of Business Administration, University of León, Spain
Roberto Fernández-Gago: Department of Business Administration, University of León, Spain
Laura Cabeza-García: Department of Business Administration, University of León, Spain

Society and Economy, 2015, vol. 37, issue 4, 477-492

Abstract: Using a sample of Spanish undergraduate students, this research contributes to stakeholder theory by developing empirical testing of normative stakeholder management orientation. It also offers empirical evidence on how the type of higher education received affects how individuals assess stakeholders’ interests. The results show that, in general, business students give less importance to the normative approach and consider it less necessary to take secondary stakeholders into account for a normative reason than their non-business counterparts do. Therefore, this study raises awareness on the influence of business education on individuals’ ethical decision-making process and suggests some possible changes for business teaching.

Keywords: Stakeholders; normative orientation; business education (search for similar items in EconPapers)
JEL-codes: A22 (search for similar items in EconPapers)
Date: 2015
Note: The authors acknowledge the financial support provided by the Spanish Ministry of Science and Innovation (Project ECO2012-35439) and the Regional Government of Castile and Leon (Project LE004A10-1).
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