Publicity in Mobile and Social Media

Attila Endre Simay () and Mirkó Gáti ()
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Attila Endre Simay: Institute of Marketing and Media, Corvinus University of Budapest, Hungary
Mirkó Gáti: Institute of Marketing and Media, Corvinus University of Budapest, Hungary

Society and Economy, 2019, vol. 41, issue 2, 193-210

Abstract: The twenty-first century brought with it the proliferation of new media. We carry mobile devices and smartphones with us nearly everywhere we go. Constantly hooked up to the world by these tools, the bigger question is why we are sometimes not available. Our personal networks have partly migrated to online social networks, and new networks now penetrate our everyday lives in the digital sphere. In this online survey research, the authors searched for insights into how important smartphones and Facebook, the most popular social media site in Hungary, have become in people’s lives. The kinds of attitudes that characterise the use of these tools were analysed, especially in the case of privacy and the use of personal data. The aim of this research – by establishing the actual situation – is to show how modern media, publicity, and privacy are linked, and how people reveal themselves by their constant media presence.

Keywords: involvement; mobile media; privacy; publicity; smartphone; social media (search for similar items in EconPapers)
JEL-codes: M15 M31 (search for similar items in EconPapers)
Date: 2019
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