EconPapers    
Economics at your fingertips  
 

USING DISCRIMINANT ANALYSIS IN RELATIONSHIP MARKETING

Iacob Cătoiu and Mihai Țichindelean
Authors registered in the RePEc Author Service: Mihai Tichindelean () and Iacob Catoiu ()

Annales Universitatis Apulensis Series Oeconomica, 2013, vol. 2, issue 15, 36

Abstract: The purpose of the present paper is to describe and apply discriminant analysis within a relationship marketing context. The paper is structured into two parts; the first part contains a literature review regarding the value chain concept and the dimensions it is built on, while the second part includes the results of applying discriminant analysis on several value chain dimensions. The authors have considered the client-company relationships of the gas-station market as proper for studying the differences between gas-stations based on relational dimensions, such as: perceived value and satisfaction.

Keywords: relationship marketing; discriminant analysis; value chain; perceived value; satisfaction (search for similar items in EconPapers)
JEL-codes: C31 M31 (search for similar items in EconPapers)
Date: 2013
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://oeconomica.uab.ro/upload/lucrari/1520132/36.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:alu:journl:v:2:y:2013:i:15:p:36

Access Statistics for this article

More articles in Annales Universitatis Apulensis Series Oeconomica from Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia
Bibliographic data for series maintained by Dan-Constantin Danuletiu ().

 
Page updated 2025-03-19
Handle: RePEc:alu:journl:v:2:y:2013:i:15:p:36