Details about Mihai Tichindelean

Access statistics for papers by Mihai Tichindelean.

Last updated 2020-09-11. Update your information in the RePEc Author Service.

Short-id: pti86

Journal Articles

2020

1. ESTIMATING THE DEMAND FOR NEW DESTINATIONS FOR A REGIONAL AIRPORT BASED ON ITS CATCHMENT AREA
   Studies in Business and Economics, 2020, 15, (2), 230-242

2019

2. A STUDY OF BANKING MARKETERS' PERCEPTION REGARDING THE USE OF NEUROMARKETING TECHNIQUES IN BANKING SERVICES
   Annales Universitatis Apulensis Series Oeconomica, 2019, 2, (21), 8 View citations (2)
3. FORECASTING PASSENGER TRAFFIC FOR A REGIONAL AIRPORT
   Studies in Business and Economics, 2019, 14, (2), 105-114
4. STUDYING THE USER EXPERIENCE IN ONLINE BANKING SERVICES: AN EYE-TRACKING APPLICATION
   Studies in Business and Economics, 2019, 14, (2), 193-208

2018

5. NEUROMARKETING SERVICES: AN ANALYSIS OF INTERNATIONAL SPECIALISTS’ EXPERIENCE
   Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2018, 12, (1), 807-816

2017

6. AN ANALYSIS OF THE MARKETING SCIENTIFIC RESEARCH IN ROMANIA
   Revista Economica, 2017, 69, (5), 35-44

2015

7. HOW BRAND PERSONALITY INFLUENCES CONSUMER'S BRAND PREFERENCE
   Вестник Киевского национального университета имени Тараса Шевченко. Экономика., 2015, 30, (171), 77-82
   Also in Bulletin of Taras Shevchenko National University of Kyiv. Economics. Вісник Киiвського нацiонального унiверситету iм. Тараса Шевченка. Серiя: Економiка, 2015, (6 (171)), 77-81 (2015)
8. RELATIONSHIP MARKETING - A CLIENT RELATIONSHIP LIFECYCLE PERSPECTIVE - THEORETICAL CONSIDERATIONS ON THE CLIENT ACQUISITION AND RETENTION PHASE
   Revista Economica, 2015, 67, (2), 161-175
9. RELATIONSHIP MARKETING - A CLIENT RELATIONSHIP LIFECYCLE PERSPECTIVE - THEORETICAL CONSIDERATIONS ON THE CLIENT REGAINING PHASE
   Revista Economica, 2015, 67, (5), 116-124
10. THE INFLUENCE OF MARKETING COMMUNICATION ON THE CONSUMER’S BUYER BEHAVIOR – A RELATIONSHIP MARKETING APPROACH
    Studies in Business and Economics, 2015, 10, (1), 140-145

2013

11. ACHIEVING EMPLOYEE SATISFACTION BY PURSUING SUSTAINABLE PRACTICES
    Studies in Business and Economics, 2013, 8, (1), 36-45 View citations (2)
12. MODELLING EMPLOYEE ENGAGEMENT IN RELATION TO CSR PRACTICES AND EMPLOYEE SATISFACTION
    Revista Economica, 2013, 65, (1), 21-37 View citations (2)
13. MOTIVATION AND MOTIVES - DRIVER AND REASON OF CONSUMER'S BUYING BEHAVIOR
    Revista Economica, 2013, 65, (3), 169-181
14. Models Used for Measuring Customer Engagement
    Expert Journal of Marketing, 2013, 1, (1), 38-49
15. USING DISCRIMINANT ANALYSIS IN RELATIONSHIP MARKETING
    Annales Universitatis Apulensis Series Oeconomica, 2013, 2, (15), 36

2012

16. DISCOVERING SOCIAL MEDIA BEHAVIOR PATTERNS IN ORDER TO IMPROVE THE MARKETING STRATEGY IN THE CURRENT CHAOTIC ENVIRONMENT
    Revista Economica, 2012, 64.6, (6), 24-35
    Also in Revista Economica, 2012, Supplement, (3), 151-156 (2012)
17. RELATIONSHIP MARKETING - THEORETICAL CONSIDERATION
    Annales Universitatis Apulensis Series Oeconomica, 2012, 2, (14), 31
18. RESEARCHING THE STUDENTS COGNITIVE SPACE – A RELEVANT PHASE IN THE HOLISTIC APPROACH OF THE HIGHER EDUCATION INSTITUTIONS MANAGEMENT
    Far East Journal of Psychology and Business, 2012, 7 No 3 Paper 3 June, (3), 26-36 View citations (2)
19. THE IMPORTANCE OF ESTABLISHING CUSTOMER EXPERIENCES
    Studies in Business and Economics, 2012, 7, (1), 56-61 View citations (1)
20. THE USE OF REGRESSION ANALYSIS IN MARKETING RESEARCH
    Studies in Business and Economics, 2012, 7, (2), 94-109

2011

21. CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE?
    Studies in Business and Economics, 2011, 6, (3), 79-84
22. DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL
    Studies in Business and Economics, 2011, 6, (1), 37-45 View citations (1)
23. PURSUING A CUSTOMER-DRIVEN APPROACH FOR INNOVATION AND MARKETING EXCELLENCE
    Studies in Business and Economics, 2011, 6, (2), 19-26

2010

24. CONSUMER BEHAVIOR IN THE DIFFERENT SECTORS OF TOURISM
    Studies in Business and Economics, 2010, 5, (3), 277-285 View citations (1)
25. GDP DILEMMA ANALYZED IN TERMS OF CORRELATION BETWEEN LISBON INDEX AND GDP PER CAPITA
    Studies in Business and Economics, 2010, 5, (2), 89-99
26. STATISTICAL INFERENCE USED IN MARKETING RESEARCH
    Studies in Business and Economics, 2010, 5, (3), 130-136

2009

27. ONLINE ADVERTISING – A PRACTICAL APPROACH USING GOOGLE’S AD WORDS
    Studies in Business and Economics, 2009, 4, (4), 158-168
28. THE MULTIBONUS FIDELITY PROGRAM – DEVELOPED AND USED BY MOL ROMANIA PETROLEUM PRODUCTS
    Revista Economica, 2009, 47, (4-5), 85-94

2008

29. BIODIESEL PRODUCERS – MARKET SEGMENTATION AND DISTRIBUTION POLICY CASE STUDY – “GREENERGY INTERNATIONAL LTD”
    Studies in Business and Economics, 2008, 3, (3), 74-84