Economics at your fingertips  


Luigi Dumitrescu, Oana Stanciu (Duralia) (), Mihai Tichindelean () and Simona Vinerean
Additional contact information
Luigi Dumitrescu: Lucian Blaga University of Sibiu, Romania

Studies in Business and Economics, 2012, vol. 7, issue 1, 56-61

Abstract: Recently, companies have apprehended the fact that customers want more than merely products or services and have proceeded in providing value creation through customer experiences. Experience marketing has emphasized the need to stimulate, entertain and affect consumers at an emotional level in order to create the premises for an experience in consumption. The repercussions for the experience marketing approach can range from brand advocacy, word-of-mouth, to loyalty and motivation to buy such an experience. Therefore, companies need to manage these experiences and pay attention to the moments of truth the customer has with the organization in question.

Keywords: experience marketing; customer experience; consumer behavior; customer empowerment; value co-creation (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link) ... ndelean&vinerean.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

More articles in Studies in Business and Economics from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No 17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Mihaela Herciu ().

Page updated 2020-11-24
Handle: RePEc:blg:journl:v:7:y:2012:i:1:p:56-61