Details about Simona Vinerean

Access statistics for papers by Simona Vinerean.

Last updated 2022-06-08. Update your information in the RePEc Author Service.

Short-id: pvi279

Journal Articles

2021

1. The Impact of COVID-19 Pandemic on Residents’ Support for Sustainable Tourism Development
   Sustainability, 2021, 13, (22), 1-29 View citations (6)

2019

2. Social Media Marketing Efforts of Luxury Brands on Instagram
   Expert Journal of Marketing, 2019, 7, (2), 144-152 View citations (2)

2017

3. Content Marketing Strategy. Definition, Objectives and Tactics
   Expert Journal of Marketing, 2017, 5, (2), 92-98 View citations (4)
4. Importance of Strategic Social Media Marketing
   Expert Journal of Marketing, 2017, 5, (2), 28-35 View citations (4)

2016

5. Branding Strategies for Social Media Marketing
   Expert Journal of Marketing, 2016, 4, (2), 77-83

2015

6. A New Development in Online Marketing: Introducing Digital Inbound Marketing
   Expert Journal of Marketing, 2015, 3, (1), 29-34 View citations (14)
7. Analysis of the Economic Research Context after the Outbreak of the Economic Crisis of 2007-2009
   Expert Journal of Economics, 2015, 3, (1), 77-92
8. Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales
   Expert Journal of Marketing, 2015, 3, (2), 35-50
9. Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism
   Expert Journal of Marketing, 2015, 3, (1), 17-28 View citations (2)

2014

10. ANALYZING INTERNET USAGE AND ONLINE SHOPPING FOR INTERNATIONAL CONSUMERS
    Annales Universitatis Apulensis Series Oeconomica, 2014, 2, (16), 35
11. Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing
    Expert Journal of Marketing, 2014, 2, (1), 1-14 View citations (1)

2013

12. ACHIEVING EMPLOYEE SATISFACTION BY PURSUING SUSTAINABLE PRACTICES
    Studies in Business and Economics, 2013, 8, (1), 36-45 View citations (2)
13. Analysis of European Union Economy in Terms of GDP Components
    Expert Journal of Economics, 2013, 1, (1), 13-18
14. Editor’s Introduction of a New Economics Journal: Expert Journal of Economics
    Expert Journal of Economics, 2013, 1, (1), 1-3
15. From Liquidity Crisis to Sovereign Debt Crisis
    Expert Journal of Finance, 2013, 1, (1), 19-27
16. MODELING TRUST TO STUDY CONSUMERS ACCEPTANCE OF ONLINE SHOPPING
    Revista Economica, 2013, 65, (2), 72-90
17. MODELLING EMPLOYEE ENGAGEMENT IN RELATION TO CSR PRACTICES AND EMPLOYEE SATISFACTION
    Revista Economica, 2013, 65, (1), 21-37 View citations (2)
18. MOTIVATION AND MOTIVES - DRIVER AND REASON OF CONSUMER'S BUYING BEHAVIOR
    Revista Economica, 2013, 65, (3), 169-181
19. Modeling Employee Satisfaction in Relation to CSR Practices and Attraction and Retention of Top Talent
    Expert Journal of Business and Management, 2013, 1, (1), 4-14
20. The Impact of Customer Perceptions and Satisfaction on E-Loyalty
    Expert Journal of Marketing, 2013, 1, (1), 4-16

2012

21. DISCOVERING SOCIAL MEDIA BEHAVIOR PATTERNS IN ORDER TO IMPROVE THE MARKETING STRATEGY IN THE CURRENT CHAOTIC ENVIRONMENT
    Revista Economica, 2012, Supplement, (3), 151-156
    Also in Revista Economica, 2012, 64.6, (6), 24-35 (2012)
22. RESEARCHING THE STUDENTS COGNITIVE SPACE – A RELEVANT PHASE IN THE HOLISTIC APPROACH OF THE HIGHER EDUCATION INSTITUTIONS MANAGEMENT
    Far East Journal of Psychology and Business, 2012, 7 No 3 Paper 3 June, (3), 26-36 View citations (2)
23. THE IMPORTANCE OF ESTABLISHING CUSTOMER EXPERIENCES
    Studies in Business and Economics, 2012, 7, (1), 56-61 View citations (1)
24. THE USE OF REGRESSION ANALYSIS IN MARKETING RESEARCH
    Studies in Business and Economics, 2012, 7, (2), 94-109

2011

25. CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE?
    Studies in Business and Economics, 2011, 6, (3), 79-84
26. DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL
    Studies in Business and Economics, 2011, 6, (1), 37-45 View citations (1)
27. PURSUING A CUSTOMER-DRIVEN APPROACH FOR INNOVATION AND MARKETING EXCELLENCE
    Studies in Business and Economics, 2011, 6, (2), 19-26
28. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined
    REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2011, 12, (6), 309-318

2010

29. International Tourism Market Segmentation Based on Consumer Behavior
    REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2010, 11, (5), 757-763 View citations (3)
30. THE GLOCAL STRATEGY OF GLOBAL BRANDS
    Studies in Business and Economics, 2010, 5, (3), 147-155 View citations (6)

Chapters

2021

1. Segmenting Customers Based on Key Determinants of Online Shopping Behavior
   Springer View citations (1)

2018

2. Key Predictors of Customer Loyalty for Facebook Brand Pages. Empirical Research on Social Media Marketing
   Springer