Details about Simona Vinerean
Access statistics for papers by Simona Vinerean.
Last updated 2022-06-08. Update your information in the RePEc Author Service.
Short-id: pvi279
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Journal Articles
2021
- The Impact of COVID-19 Pandemic on Residents’ Support for Sustainable Tourism Development
Sustainability, 2021, 13, (22), 1-29 View citations (6)
2019
- Social Media Marketing Efforts of Luxury Brands on Instagram
Expert Journal of Marketing, 2019, 7, (2), 144-152 View citations (2)
2017
- Content Marketing Strategy. Definition, Objectives and Tactics
Expert Journal of Marketing, 2017, 5, (2), 92-98 View citations (4)
- Importance of Strategic Social Media Marketing
Expert Journal of Marketing, 2017, 5, (2), 28-35 View citations (2)
2016
- Branding Strategies for Social Media Marketing
Expert Journal of Marketing, 2016, 4, (2), 77-83
2015
- A New Development in Online Marketing: Introducing Digital Inbound Marketing
Expert Journal of Marketing, 2015, 3, (1), 29-34 View citations (13)
- Analysis of the Economic Research Context after the Outbreak of the Economic Crisis of 2007-2009
Expert Journal of Economics, 2015, 3, (1), 77-92
- Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales
Expert Journal of Marketing, 2015, 3, (2), 35-50
- Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism
Expert Journal of Marketing, 2015, 3, (1), 17-28 View citations (1)
2014
- ANALYZING INTERNET USAGE AND ONLINE SHOPPING FOR INTERNATIONAL CONSUMERS
Annales Universitatis Apulensis Series Oeconomica, 2014, 2, (16), 35
- Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing
Expert Journal of Marketing, 2014, 2, (1), 1-14 View citations (1)
2013
- ACHIEVING EMPLOYEE SATISFACTION BY PURSUING SUSTAINABLE PRACTICES
Studies in Business and Economics, 2013, 8, (1), 36-45 View citations (2)
- Analysis of European Union Economy in Terms of GDP Components
Expert Journal of Economics, 2013, 1, (1), 13-18
- Editor’s Introduction of a New Economics Journal: Expert Journal of Economics
Expert Journal of Economics, 2013, 1, (1), 1-3
- From Liquidity Crisis to Sovereign Debt Crisis
Expert Journal of Finance, 2013, 1, (1), 19-27
- MODELING TRUST TO STUDY CONSUMERS ACCEPTANCE OF ONLINE SHOPPING
Revista Economica, 2013, 65, (2), 72-90
- MODELLING EMPLOYEE ENGAGEMENT IN RELATION TO CSR PRACTICES AND EMPLOYEE SATISFACTION
Revista Economica, 2013, 65, (1), 21-37 View citations (2)
- MOTIVATION AND MOTIVES - DRIVER AND REASON OF CONSUMER'S BUYING BEHAVIOR
Revista Economica, 2013, 65, (3), 169-181
- Modeling Employee Satisfaction in Relation to CSR Practices and Attraction and Retention of Top Talent
Expert Journal of Business and Management, 2013, 1, (1), 4-14
- The Impact of Customer Perceptions and Satisfaction on E-Loyalty
Expert Journal of Marketing, 2013, 1, (1), 4-16
2012
- DISCOVERING SOCIAL MEDIA BEHAVIOR PATTERNS IN ORDER TO IMPROVE THE MARKETING STRATEGY IN THE CURRENT CHAOTIC ENVIRONMENT
Revista Economica, 2012, 64.6, (6), 24-35 
Also in Revista Economica, 2012, Supplement, (3), 151-156 (2012)
- RESEARCHING THE STUDENTS COGNITIVE SPACE – A RELEVANT PHASE IN THE HOLISTIC APPROACH OF THE HIGHER EDUCATION INSTITUTIONS MANAGEMENT
Far East Journal of Psychology and Business, 2012, 7 No 3 Paper 3 June, (3), 26-36 View citations (2)
- THE IMPORTANCE OF ESTABLISHING CUSTOMER EXPERIENCES
Studies in Business and Economics, 2012, 7, (1), 56-61 View citations (1)
- THE USE OF REGRESSION ANALYSIS IN MARKETING RESEARCH
Studies in Business and Economics, 2012, 7, (2), 94-109
2011
- CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE?
Studies in Business and Economics, 2011, 6, (3), 79-84
- DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL
Studies in Business and Economics, 2011, 6, (1), 37-45 View citations (1)
- PURSUING A CUSTOMER-DRIVEN APPROACH FOR INNOVATION AND MARKETING EXCELLENCE
Studies in Business and Economics, 2011, 6, (2), 19-26
- The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined
REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2011, 12, (6), 309-318
2010
- International Tourism Market Segmentation Based on Consumer Behavior
REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2010, 11, (5), 757-763 View citations (3)
- THE GLOCAL STRATEGY OF GLOBAL BRANDS
Studies in Business and Economics, 2010, 5, (3), 147-155 View citations (6)
Chapters
2021
- Segmenting Customers Based on Key Determinants of Online Shopping Behavior
Springer View citations (1)
2018
- Key Predictors of Customer Loyalty for Facebook Brand Pages. Empirical Research on Social Media Marketing
Springer
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