RESEARCHING THE STUDENTS COGNITIVE SPACE – A RELEVANT PHASE IN THE HOLISTIC APPROACH OF THE HIGHER EDUCATION INSTITUTIONS MANAGEMENT

Dumitrescu Luigi (), Stanciu Oana (), Mihai Tichindelean () and Simona Vinerean
Additional contact information
Dumitrescu Luigi: Professor, Faculty of Economic Sciences, Lucian Blaga University of Sibiu, Romania
Stanciu Oana: Lecturer, Faculty of Economic Sciences, Lucian Blaga University of Sibiu, Romania
Authors registered in the RePEc Author Service: Stanciu (Duralia) Oana Alexandrina ()

Far East Journal of Psychology and Business, 2012, vol. 7 No 3 Paper 3 June, issue 3, 26-36

Abstract: The hyper-competition on the higher education market forces universities to focus their creativity and resources towards a unique and valuable asset called network marketing. The existence of such a network, consisting of customers, university and community partners, involves the use of a complex and dynamic model management in university education. This paper has as a main purpose the presentation of a holistic model, which illustrates the interactions between the members of the network and the activities based on value: value analysis, value creation and value delivery. Due to the complexity of this model, this paper aims to highlight the research methodology of the students cognitive space (a primary category of university customers), which represents a component phase of the proposed model that allows the university to identify new opportunities to provide value.

Keywords: Islamic banking; Riba; Islamic Finance; Pakistan; Performance. (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (2)

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