Details about Stanciu (Duralia) Oana Alexandrina

Access statistics for papers by Stanciu (Duralia) Oana Alexandrina.

Last updated 2025-10-14. Update your information in the RePEc Author Service.

Short-id: pst242

Journal Articles

2025

1. DECODING THE PERSONALIZATION-PRIVACY PARADOX: FROM THEMATIC SCHOLARLY CLUSTERS TO PRACTICAL INSIGHTS
   Studies in Business and Economics, 2025, 20, (2), 70-97

2024

2. THE IMPACT OF DIGITAL MARKETING ON CONSUMER BEHAVIOUR
   Studies in Business and Economics, 2024, 19, (2), 96-109
3. THE IMPACT OF OVERTOURISM ON THE SUSTAINABLE DEVELOPMENT STRATEGY OF TOURIST DESTINATIONS
   Revista Economica, 2024, 76, (3), 21-36

2023

4. CONSUMER BEHAVIOR AND SUSTAINABLE MARKETING
   Revista Economica, 2023, 75, (4), 29-37
5. FOOD CONSUMPTION BEHAVIOUR-INFLUENCING FACTORS AND TRENDS
   Studies in Business and Economics, 2023, 18, (2), 109-123

2022

6. CONSUMER BEHAVIOR AND COMPETITION-FACTORS OF A SUCCESSFUL MARKETING STRATEGY
   Studies in Business and Economics, 2022, 17, (3), 70-79 View citations (2)

2021

7. CHANGES IN BRAND-RELATED CONSUMER LOYALTY IN THE CURRENT PANDEMIC CONTEXT
   Studies in Business and Economics, 2021, 16, (1), 68-80

2020

8. THE IMPACT OF THE CURRENT CRISIS GENERATED BY THE COVID-19 PANDEMIC ON CONSUMER BEHAVIOR
   Studies in Business and Economics, 2020, 15, (2), 85-99 View citations (2)

2019

9. THE CONSUMER OF UNIVERSITY EDUCATIONAL SERVICES - A CENTRAL ELEMENT OF EDUCATIONAL MARKETING
   Studies in Business and Economics, 2019, 14, (2), 31-40

2018

10. INTEGRATED MARKETING COMMUNICATION AND ITS IMPACT ON CONSUMER BEHAVIOR
    Studies in Business and Economics, 2018, 13, (2), 92-102 View citations (1)
11. PECULIARITIES OF THE HEALTHCARE SERVICES CONSUMER BEHAVIOR IN ROMANIA
    Revista Economica, 2018, 70, (4), 34-45

2017

12. Culinary Tourism. A New Trend on the Tourism Market
    Expert Journal of Marketing, 2017, 5, (2), 66-71
13. THE IMPLICATIONS OF NONPROFIT MARKETING ON THE BEHAVIOR OF EUROPEAN CITIZENS
    Revista Economica, 2017, 69, (5), 171-183
14. THE INFLUENCE OF DIRECTLY OBSERVABLE FACTORS ON THE BEHAVIOR OF THE ORGANIC AGRO-FOOD PRODUCTS CONSUMER
    Revista Economica, 2017, 69, (6), 42-54

2016

15. CONSUMER PERCEPTION OF COMPETITIVENESS – THEORETICAL-INSTRUMENTAL APPROACH
    Studies in Business and Economics, 2016, 11, (1), 45-53
16. HUMAN SECURITY VERSUS HUMAN DEVELOPMENT - BEHAVIORISTIC APPROACH
    Studies in Business and Economics, 2016, 11, (2), 26-35
17. PARTICULARITIES OF THE EUROPEAN CONSUMER’S BEHAVIOR IN ONLINE ENVIRONMENTS
    Studies in Business and Economics, 2016, 11, (3), 21-29
18. PUBLIC PERCEPTION OF THE ROLE OF SCIENCE AND INNOVATION IN SOLVING THE PROBLEMS EXPERIENCED BY CONTEMPORARY ECONOMY
    Revista Economica, 2016, 68, (5), 55-63

2015

19. CHANGES IN CONSUMER S BEHAVIOR OF TOURISM PRODUCTS AND SERVICES
    Revista Economica, 2015, 67, (4), 52-62
20. ENVIRONMENTAL MANAGEMENT SYSTEMS (EMS) - CONTROL INSTRUMENT OF THE IMPACT OF THE ORGANIZATION ACTIVITIES ON THE ENVIRONMENT
    Studies in Business and Economics, 2015, 10, (1), 77-82

2014

21. APPLYING SUSTAINABLE MARKETING STRATEGIES – THE KEY TO OBTAINING COMPETITIVE ADVANTAGES ON THE INDUSTRIAL PRODUCTS MARKET
    Studies in Business and Economics, 2014, 9, (3), 21-28 View citations (1)
22. THE ROLE OF NON-PROFIT MARKETING IN THE REDUCTION OF THE GLOBAL POVERTY LEVEL
    Revista Economica, 2014, 66, (3), 97-105

2013

23. ACHIEVING EMPLOYEE SATISFACTION BY PURSUING SUSTAINABLE PRACTICES
    Studies in Business and Economics, 2013, 8, (1), 36-45 View citations (2)

2012

24. RESEARCHING THE STUDENTS COGNITIVE SPACE – A RELEVANT PHASE IN THE HOLISTIC APPROACH OF THE HIGHER EDUCATION INSTITUTIONS MANAGEMENT
    Far East Journal of Psychology and Business, 2012, 7 No 3 Paper 3 June, (3), 26-36 View citations (2)
25. THE IMPORTANCE OF ESTABLISHING CUSTOMER EXPERIENCES
    Studies in Business and Economics, 2012, 7, (1), 56-61 View citations (1)
26. THE USE OF REGRESSION ANALYSIS IN MARKETING RESEARCH
    Studies in Business and Economics, 2012, 7, (2), 94-109

2011

27. CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE?
    Studies in Business and Economics, 2011, 6, (3), 79-84
28. DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL
    Studies in Business and Economics, 2011, 6, (1), 37-45 View citations (1)
29. PURSUING A CUSTOMER-DRIVEN APPROACH FOR INNOVATION AND MARKETING EXCELLENCE
    Studies in Business and Economics, 2011, 6, (2), 19-26

2010

30. CONSUMER BEHAVIOR IN THE DIFFERENT SECTORS OF TOURISM
    Studies in Business and Economics, 2010, 5, (3), 277-285 View citations (1)
31. STATISTICAL INFERENCE USED IN MARKETING RESEARCH
    Studies in Business and Economics, 2010, 5, (3), 130-136

2007

32. THE CREATION AND DIFFUSION OF GLOBAL CONSUMER CULTURE – A WAY TO INCREASE THE FIRM COMPETITIVENESS
    Studies in Business and Economics, 2007, 2, (2), 46-48

2006

33. SHAPING COMPETITIVE ADVANTAGE FOR AGROECOLOGIC PRODUCTS
    Studies in Business and Economics, 2006, 1, (1), 51-55

Chapters

2018

1. Study of Behavior Dimensions of the European Consumer of Financial Products and Services
   Springer