CONSUMER BEHAVIOR AND SUSTAINABLE MARKETING

Oana Duralia
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Oana Duralia: Lucian Blaga University of Sibiu

Revista Economica, 2023, vol. 75, issue 4, 29-37

Abstract: Economic development and technological progress in recent decades have led to a considerable increase in the comfort and convenience of consumers' use of products and services, but this has also led to major and irreversible environmental changes such as air pollution, climate change, and global warming. As a result, these issues significantly affect the sustainability of economic, environmental, and social development, highlighting once again the need to inform and raise consumer awareness of sustainable purchasing behaviour, in conjunction with the identification and implementation of sustainable marketing strategies at micro and macro level.This paper aims to analyse the influencing factors acting on sustainable consumption behaviour, with a theoretical approach to the concepts coupled with research from secondary data sources on sustainable consumption of products and services in different sectors.

Keywords: Sustainable Consumption; Green Products; Consumer Decision Process; Sustainable Marketing (search for similar items in EconPapers)
JEL-codes: M31 Q10 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:75:y:2023:i:4:p:29-37

DOI: 10.56043/reveco-2023-0034

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