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Dumitrescu Luigi, Stanciu Oana, Mihai Tichindelean () and Simona Vinerean
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Dumitrescu Luigi: Lucian Blaga University of Sibiu, Romania
Stanciu Oana: Lucian Blaga University of Sibiu, Romania

Authors registered in the RePEc Author Service: Stanciu (Duralia) Oana Alexandrina ()

Studies in Business and Economics, 2013, vol. 8, issue 1, 36-45

Abstract: Internal marketing is based on the satisfaction of employees that eventually leads to the retention and attraction of the best employees that help a company succeed in a highly competitive globalized environment. In the context of internal marketing, sustainability would translate into a triple advantage of employee satisfaction, long-term sustainable profit and a durable planet with less pollution. For a more complete vision of the practice of internal marketing in ten global companies, we researched the satisfaction of employees from two perspectives: current satisfaction at work and motivation to work for the current company over the next three years, as evidence of the present satisfaction of personnel.

Keywords: internal marketing; employee satisfaction; sustainability; green marketing (search for similar items in EconPapers)
Date: 2013
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