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STATISTICAL INFERENCE USED IN MARKETING RESEARCH

Iacob Catoiu, Oana Stanciu (Duralia) () and Mihai Tichindelean ()

Studies in Business and Economics, 2010, vol. 5, issue 3, 130-136

Abstract: The purpose of this article is to describe, theoretically, but also through several applications, the statistical methods or procedures through which the research results can be extended at the target population level. The target population represents the aggregate of all the elements, sharing some common set of characteristics that comprise the universe for the purpose of the marketing research problem.

Keywords: marketing research; sample; statistical inference; statistic test (search for similar items in EconPapers)
Date: 2010
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