MOTIVATION AND MOTIVES - DRIVER AND REASON OF CONSUMER'S BUYING BEHAVIOR
Mihai Tichindelean () and
Revista Economica, 2013, vol. 65, issue 3, 169-181
The purpose of the paper is to understand and measure consumer's motives as part of the complex mental structure which has as result a certain buying behavior. To achieve this goal, the authors structured the paper in two parts: the first part contains a literature review regarding the concepts of motivation and motives, while the second part tries to measure and explain several dimensions of buying motives by using a statistical analysis tool - exploratory factor analysis.
Keywords: motives; motivation; consumer behavior; exploratory factor analysis (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:65:y:2013:i:3:p:169-181
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