EconPapers    
Economics at your fingertips  
 

DISCOVERING SOCIAL MEDIA BEHAVIOR PATTERNS IN ORDER TO IMPROVE THE MARKETING STRATEGY IN THE CURRENT CHAOTIC ENVIRONMENT

Luigi Dumitrescu, Mihai Tichindelean () and Simona Vinerean
Additional contact information
Luigi Dumitrescu: Lucian Blaga University of Sibiu

Revista Economica, 2012, vol. Supplement, issue 3, 151-156

Abstract: Marketing used to imply paying for your target audience`s attention. Nowadays, with the development of inbound marketing, marketers have to attract customers with valuable and useful information that will make them eager to buy. The ever-evolving technology has led to an intense focus on inbound marketing, in its many forms, in order to lower marketing costs and gain a position in the social web. In this context, this paper explores how companies can benefit from social media marketing by understanding how much of their time customers spend on social media, and which platforms do they find the most engaging.

Date: 2012
References: View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://economice.ulbsibiu.ro/revista.economica/arc ... nte/Volume3-2012.pdf (application/pdf)

Related works:
Journal Article: DISCOVERING SOCIAL MEDIA BEHAVIOR PATTERNS IN ORDER TO IMPROVE THE MARKETING STRATEGY IN THE CURRENT CHAOTIC ENVIRONMENT (2012) Downloads
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:supplement:y:2012:i:3:p:151-156

Access Statistics for this article

More articles in Revista Economica from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No.17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Eduard Alexandru Stoica ().

 
Page updated 2019-10-20
Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:151-156