MODELING TRUST TO STUDY CONSUMERS ACCEPTANCE OF ONLINE SHOPPING

Simona Vinerean, Iuliana Cetina, Luigi Dumitrescu and Alin Opreana
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Iuliana Cetina: The Bucharest University of Economic Studies
Luigi Dumitrescu: Lucian Blaga University of Sibiu

Revista Economica, 2013, vol. 65, issue 2, 72-90

Abstract: The Internet has unique characteristics that provide ever-changing opportunities for online companies. Due to this technology, nowadays consumers are always on the verge of accepting new online applications or using the web to substitute traditional activities, such as purchasing by switching to online shopping. This paper theoretically develops and empirically validates a research model that predicts consumer acceptance of e-commerce, by incorporating trust in the well-known technology acceptance model.

Keywords: online consumer behavior; perceived ease of use; perceived usefulness; technology acceptance; intention; trust; structural equation model. (search for similar items in EconPapers)
JEL-codes: F15 (search for similar items in EconPapers)
Date: 2013
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