AN ANALYSIS OF THE MARKETING SCIENTIFIC RESEARCH IN ROMANIA

Luigi Dumitrescu, Mihai Tichindelean () and Monica Teodora Beca
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Luigi Dumitrescu: Lucian Blaga University of Sibiu
Monica Teodora Beca: The Bucharest University of Economic Studies

Revista Economica, 2017, vol. 69, issue 5, 35-44

Abstract: Today's marketing theory and practice launches a challenge for many of the traditional approaches of conventional marketing as a discipline. This challenge has encouraged the marketing specialists and managers to think about their clients, strategies and marketing instruments in a revolutionary way. In the effort to adapt the traditional marketing model to the future's imperatives, the Romanian Marketing scientific research pursues to analyze, redefine and enlarge the traditional marketing model. In this context, the purpose of this research is to describe the Romanian scientific activity within the Marketing domain for the years 2015 and 2016.

Keywords: holistic marketing; marketing 3.0; Romanian Marketing scientific research (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
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