EconPapers    
Economics at your fingertips  
 

AN ANALYSIS OF THE MARKETING SCIENTIFIC RESEARCH IN ROMANIA

Luigi Dumitrescu, Mihai Tichindelean () and Monica Teodora Beca
Additional contact information
Luigi Dumitrescu: Lucian Blaga University of Sibiu
Monica Teodora Beca: The Bucharest University of Economic Studies

Revista Economica, 2017, vol. 69, issue 5, 35-44

Abstract: Today's marketing theory and practice launches a challenge for many of the traditional approaches of conventional marketing as a discipline. This challenge has encouraged the marketing specialists and managers to think about their clients, strategies and marketing instruments in a revolutionary way. In the effort to adapt the traditional marketing model to the future's imperatives, the Romanian Marketing scientific research pursues to analyze, redefine and enlarge the traditional marketing model. In this context, the purpose of this research is to describe the Romanian scientific activity within the Marketing domain for the years 2015 and 2016.

Keywords: holistic marketing; marketing 3.0; Romanian Marketing scientific research (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
References: View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://economice.ulbsibiu.ro/revista.economica/arc ... ichindelean&beca.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:69:y:2017:i:5:p:35-44

Access Statistics for this article

More articles in Revista Economica from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No.17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Eduard Alexandru Stoica ().

 
Page updated 2020-11-24
Handle: RePEc:blg:reveco:v:69:y:2017:i:5:p:35-44