BIODIESEL PRODUCERS – MARKET SEGMENTATION AND DISTRIBUTION POLICY CASE STUDY – “GREENERGY INTERNATIONAL LTD”

Mihai Tichindelean ()

Studies in Business and Economics, 2008, vol. 3, issue 3, 74-84

Abstract: The energy agenda of the European Union, developed by the European Commission, is based on three pillars – creating a competitive European energy market, creating a sustainable energy market and assuring energy safety. These three pillars represent the foundation on which the European Union is building a low consume economy. Through market segmentation, a company can adapt its product or service offer to the specific needs of the targeted segment; communicating and distributing it to its customers in a more effective way. The distribution policy of a company contains the establishment of the marketing channel, and also the development of the strategy regarding the ware logistics. Greenergy International LTD is a Great Britain based company, which has as main activity the supply of fuel and energy, with a low environmental impact.

Keywords: energy agenda; market segmentation; distribution policy (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

Downloads: (external link)
http://eccsf.ulbsibiu.ro/RePEc/blg/journl/3311tichindelean.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:blg:journl:v:3:y:2008:i:3:p:74-84

Access Statistics for this article

More articles in Studies in Business and Economics from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No 17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Mihaela Herciu ().