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BIODIESEL PRODUCERS – MARKET SEGMENTATION AND DISTRIBUTION POLICY CASE STUDY – “GREENERGY INTERNATIONAL LTD”

Mihai Tichindelean ()

Studies in Business and Economics, 2008, vol. 3, issue 3, 74-84

Abstract: The energy agenda of the European Union, developed by the European Commission, is based on three pillars – creating a competitive European energy market, creating a sustainable energy market and assuring energy safety. These three pillars represent the foundation on which the European Union is building a low consume economy. Through market segmentation, a company can adapt its product or service offer to the specific needs of the targeted segment; communicating and distributing it to its customers in a more effective way. The distribution policy of a company contains the establishment of the marketing channel, and also the development of the strategy regarding the ware logistics. Greenergy International LTD is a Great Britain based company, which has as main activity the supply of fuel and energy, with a low environmental impact.

Keywords: energy agenda; market segmentation; distribution policy (search for similar items in EconPapers)
Date: 2008
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