Articulation of ethics and strategy to integrate stakeholder expectations through higher purpose

Gina Giraldo ()
Additional contact information
Gina Giraldo: Universidad EAFIT

The Anahuac Journal, 2020, vol. 20, issue 2, 80-111

Abstract: This article is intended to contribute to the debate on the implications of the decisions and actions of companies in society, to find an alternative that allows them to include in their strategies not only the aspirations of the shareholders, but also the expectations of other stakeholders. To achieve this, we rely on the authors that have contributed to consolidating the strategy as a field of study and on professors from the School of Valencia. This text recognizes human interdependence and the importance of different social actors, including companies, participating according to their roles in society to achieve the results they expect and, at the same time, generating a positive impact on their environment. As a conclusion, it is proposed that, in order to incorporate the expectations of all stakeholders, companies articulate not only their business model with the higher purpose and objectives, but also ethics with strategy.

Keywords: ethics; strategy; stakeholders; purpose; objective. (search for similar items in EconPapers)
JEL-codes: L1 L2 M14 (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
http://revistas.anahuac.mx/the_anahuac_journal/article/view/483/345 (application/pdf)
http://revistas.anahuac.mx/the_anahuac_journal/article/view/483/526 (application/xml)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:amj:journl:v:20:y:2020:i:2:p:80-111

DOI: 10.36105/theanahuacjour.2020v20n2.03

Access Statistics for this article

The Anahuac Journal is currently edited by Jaime Humberto Beltran Godoy

More articles in The Anahuac Journal from Business and Economics School. Anahuac University (Mexico). Contact information at EDIRC.
Bibliographic data for series maintained by Adriana Sanchez Escalante ().