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The Anahuac Journal

2016 - 2023

Current editor(s): Jaime Humberto Beltran Godoy

From Business and Economics School. Anahuac University (Mexico).
Contact information at EDIRC.

Bibliographic data for series maintained by Adriana Sanchez Escalante ().

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Volume 23, issue 1, 2023

Tax challenges digitalization of the economy: a reflection on the BEPS Project pp. 12-39 Downloads
Diana Becerra, Alejandra Rosales and Patricia Gutiérrez
The impact of customer and entrepreneur-oriented marketing on business performance: an empirical evidence of SMEs in Russia pp. 40-61 Downloads
Ekaterina Panarina
The Effectiveness of Anti-Abuse Clauses in the Federal Tax Code pp. 62-89 Downloads
Javier Olmedo
Artificial intelligence and taxation: the debate on legal personality and liability pp. 90-109 Downloads
Sonia Ramos
Digital marketing vs. Luxury research: A Bibliometric Analysis pp. 110-137 Downloads
Xin Song

Volume 22, issue 1, 2022

Life-gambling: Metaphor Elicitation in Consumers during the COVID-19 Pandemic pp. 12-35 Downloads
Esteban Salinas, Julieta Mercado and Karla Barajas
Identification of competitive advantages for Mexican SMEs in emerging markets: results of a bibliometric study pp. 36-65 Downloads
Jesús Lara and Fernando Javier Cervantes
Strategies for exports of Mexican companies in the food industry vis a vis COVID-19 pp. 66-97 Downloads
Minerva Ramos, Ana Guajardo, Diana López, Diego Puente and Lizbeth González
Recognizing customer journey mapping as key to generating accurate, innovative, and customer-focused marketing strategies in Mexico pp. 98-117 Downloads
Mónica González
Women executives job performance in the tourism industry: the use of social media and digital competences pp. 118-150 Downloads
Luz Moyano, Rocío Mendoza, Edgar Faugier and Karla Barajas

Volume 21, issue 1, 2021

Building the arm’s length interest rate in the absence of comparable transactions pp. 12-39 Downloads
Luis Landa
Leadership and Organizational Resilience in a Catastrophic Scenario: An Empirical Study pp. 40-65 Downloads
Yvette Mucharraz
«SCORE-CoV-2» and its relation to GDP performance pp. 66-93 Downloads
Jareth Lassard, Carlos Medina, Joaquín Palmero, Blanca de la Parra, Leslye Mejía and José Rivas
Evaluation System of Public Spending in Mexico in the Federal Budget Proposals 2018 and 2021: Advances and Reversals pp. 94-116 Downloads
Luis Ibarra

Volume 20, issue 2, 2020

Characteristics of the Mexican entrepreneur: case study Lean Startups Mexico pp. 12-37 Downloads
Laura Iturbide, Ricardo Rodríguez, Verónica López, Antonio Díaz and Ana Aguado
Neurosciences applied to the integration of work teams: software development projects pp. 38-79 Downloads
Jesús Corral
Articulation of ethics and strategy to integrate stakeholder expectations through higher purpose pp. 80-111 Downloads
Gina Giraldo
The Persistence of Monopolies: Film Exhibition and Television under the PRI, 1938-1993 pp. 112-136 Downloads
Andrew Paxman

Volume 19, issue 2, 2019

Public policies and women´s empowerment in Ensenada, Baja California pp. 13-38 Downloads
Diana Robinson, Isis Díaz and Sergio Cruz
The trinomial of comparative advantages revealed in the basic basket of the SADER in North America pp. 39-69 Downloads
Zoe Infante and Alejandro López
El Mediating role of psychological capital among work addiction and burnout in mexican workers pp. 71-97 Downloads
Carlos Colín
Challenges for Latin America in human capital and technological platforms to implement a cluster policy: Costa Rica as a case study pp. 99-118 Downloads
Silvia Leitón and Juan Leyva

Volume 19, issue 1, 2019

Analysis and projection of Pfizer's stock returns, in the period 2018-2020, through differential neural networks pp. 13-34 Downloads
Alfonso Aja, Leovardo Mata and Jaime Humberto Beltrán
A new governance in Fonadin as a strategy to make infrastructure investments more efficient pp. 35-58 Downloads
Daniel Ordoñez
Green bonds versus conventional bonds: is there a differentiated demand in Mexico? pp. 59-92 Downloads
Rogelio Arellano and Lucía Pérez

Volume 18, issue 2, 2018

Digital transformation of network marketing, multilevel and direct sales businesses. The impact of new tools and digital platforms pp. 11-39 Downloads
Silvia Cacho and José Lázaro
The fallacy of the Joseph Schumpeter hypothesis pp. 41-54 Downloads
Luis Landa
Price promotions and their relation to consumer purchasing decisions pp. 55-79 Downloads
Carlos Colín
Characteristics of workers who rotate in the maquiladoras of Ensenada, Baja California pp. 81-105 Downloads
Víctor Melendres, Mónica Aranibar, Blanca García and María Ramírez

Volume 18, issue 1, 2018

Incentives and disincentives for the transfer of profits from Mexico to the United States pp. 11-25 Downloads
Luis Landa
Diagnosis of sustainability practices in MSMEs in Nuevo León pp. 27-44 Downloads
Mario Vázquez and Consuelo García
La Product visibility through a packaging with a transparent design element vs. The product image pp. 45-61 Downloads
Flor Morton
Workplace harassment of women in the maquiladoras, myth or reality? pp. 63-93 Downloads
Blanca García, María Álvarez, María Ramírez and Mónica Aranibar

Volume 17, issue 2, 2017

Analysis of quality, satisfaction, loyalty and security in the hiring of online services for pet care pp. 11-27 Downloads
Diana Córdova
Analysis of government purchases as an instrument for strengthening competitiveness and the internal market in Mexico pp. 29-50 Downloads
Daniel Ordoñez
The presence of women in management positions pp. 53-92 Downloads
Miguel Axtle and Lorena Caro
Study on the phenomenon of selfies in social networks and their implications for marketing pp. 93-116 Downloads
Karla Barajas, Julieta Mercado, Esteban Salinas and Pável Reyes

Volume 17, issue 1, 2017

Labor well-being, sense of role and execution of the strategy pp. 11-31 Downloads
Carlos Colín
Determinants of industrial concentration in Mexico pp. 33-67 Downloads
Izabel Hernández
Effects of implied volatility on companies with greater stock market value in the Mexican stock market pp. 69-100 Downloads
Fernardo Mariné and Juan Bribiesca
The relationship between financial performance and corporate social responsibility (a study of 63 issuers of the Mexican Stock Exchange) pp. 101-122 Downloads
Rubén Díaz

Volume 16, issue 2, 2016

The International relations of local authorities in Mexico: is there Mexican paradiplomacy? pp. 11-35 Downloads
Oscar Abad
The entrepreneurship paradigm pp. 37-59 Downloads
Cecilia Durán

Volume 16, issue 1, 2016

Social responsibility, trend towards success pp. 11-24 Downloads
Lara Cepa, Joaquín Pacheco and Julio Puche
Study of welfare indicators by federal entity in Mexico using principal component analysis pp. 25-45 Downloads
Iñigo Aranzábal, Carlos Carredano and Hugo Pérez
The discrete multicriteria decision methods. A rational point of view applied to decision making pp. 47-78 Downloads
Rodrigo Palacios and Joaquín Pacheco
Factors of competitive success in SMEs (non-corporate companies) of the infrastructure sector in a dynamic environment pp. 79-100 Downloads
David Yañez
Page updated 2023-10-21