Strategies for exports of Mexican companies in the food industry vis a vis COVID-19

Minerva Ramos Valdés, Ana Guajardo (), Diana López (), Diego Puente () and Lizbeth González ()
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Ana Guajardo: Universidad de Monterrey, México
Diana López: Universidad de Monterrey, México
Diego Puente: Universidad de Monterrey, México
Lizbeth González: Universidad de Monterrey, México

The Anahuac Journal, 2022, vol. 22, issue 1, 66-97

Abstract: The restriction or suspension of activities due to the COVID-19 pandemic has affected sectorsof economic activity around the world, and the food sector has not been the exception. The research aims to analyze the export strategies implemented by Mexican exporting companiesin the food industry that faced COVID-19. The information was collected through a survey with the application of a questionnaire. In the methodology, the population of Mexican agro-exportproducers from the MexBest (n/d) directory was identified, Cronbach’s Alpha test was carriedout to evaluate the reliability of the instrument, and the representative sample size of MexBest(n/d) agro-exporting producers was determined. The results are presented through descriptivestatistics, finding that 85 % of Mexican agro-export producers are planning, developing and/orimplementing of export strategies.

Keywords: export strategies; food industry; COVID-19 (search for similar items in EconPapers)
JEL-codes: Q17 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:amj:journl:v:22:y:2022:i:1:p:66-97

DOI: 10.36105/theanahuacjour.2022v22n1.03

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