Women executives job performance in the tourism industry: the use of social media and digital competences

Luz Moyano (), Rocío Mendoza (), Edgar Faugier () and Karla Barajas ()
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Luz Moyano: Universidad Anáhuac, México
Rocío Mendoza: Universidad Anáhuac, México
Edgar Faugier: Universidad Iberoamericana Ciudad de México, México
Karla Barajas: Universidad Anáhuac, México

The Anahuac Journal, 2022, vol. 22, issue 1, 118-150

Abstract: The use of social networks is inevitable in work environments. Research findings show the effect of social media on employee job performance (Pavithra and Deepak, 2021). This research aims to understand the impact of the use of social networks and digital competences on the job performance of women executives in the tourism sector. With data obtained from women in this sector, a study and analysis of the factors versatility in use, concerns or fears, and use at work, was carried out to evaluate job performance and the incidence of digital competences. The methodology used was Partial Least Squares structural equation models (PLS-SEM) with the purpose of verifying the theoretical model related to job performance, which is explainedthrough digital competence, versatility, concerns, and uses of social networks. The main contribution of the study lies in the approach to understanding job performance, specificallyof women executives, who faced different challenges during the COVID-19 pandemic, takingadvantage of social networks to improve their activities.

Keywords: job performance; social networks; digital competences; women executives; tourismsector (search for similar items in EconPapers)
JEL-codes: M31 Z33 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:amj:journl:v:22:y:2022:i:1:p:118-150

DOI: 10.36105/theanahuacjour.2022v22n1.05

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