Product placement as a way of promoting on an international scale based on a series of films about James Bond

Karolina Anielak
Additional contact information
Karolina Anielak: University of Lodz

International Economics, 2015, issue 12, 217-234

Abstract: This article presents the characteristics of product placement as global promotion. The reader may refer to the types of product placement, its regulatory framework and its short genesis and evolution. The paper presents the results of a survey conducted on a group of 123 respondents. The survey results indicate that product placement in James Bond films is noticeable by more than 90% of respondents. The respondents have positive opinions on the use of product placement to promote the products. This may encourage potential investors to make more use of film as a medium of product placement.

Keywords: product placement; history of product placement; kinds of product placement; James Bond (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2015
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://repozytorium.uni.lodz.pl:8080/xmlui/bitstre ... quence=1&isAllowed=y (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ann:inecon:y:2015:i:12:p:217-234

Access Statistics for this article

International Economics is currently edited by Piotr Gabrielczak

More articles in International Economics from University of Lodz, Faculty of Economics and Sociology Contact information at EDIRC.
Bibliographic data for series maintained by International Economics ().