How do for-Profit Colleges and Universities Maintain Enrolment Rates to continue their Financial Health

Luis Miguel Dos Santos

Journal of Education and e-Learning Research, 2020, vol. 7, issue 1, 69-75

Abstract: For-profit, post-secondary institutions significantly increased in numbers within the last two decades. In the United States, many for-profit colleges and universities offer distance-learning-based and self-paced-based academic and vocational programs from certificate to doctoral degree level to non-traditional, returning, evening and adult students who cannot enrol at one of the on-campus, day-time programs for traditionally-aged and full-time students. A large number of for-profit colleges and universities employ different strategies to maintain effective numbers of student enrolment and collect enough budget for financial health. This literature paper explains the overview of for-profit colleges and universities in the United States including donation and income sources, enrolment management, employment management and customer-oriented service with the question of how for-profit colleges and universities can survive in the current, rapidly changing environment containing many different competitors. The literature review also provides a brief section about how nursing programs at the for-profit colleges and universities continue their operation in the current financial and educational environment.

Keywords: College administration; College financial management; Enrolment management; Faculty management; For-profit colleges and universities; Distance learning. (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:aoj:jeelre:v:7:y:2020:i:1:p:69-75:id:1479

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