Promoting stair use: Single versus multiple stair-riser messages

O.J. Webb and F.F. Eves

American Journal of Public Health, 2005, vol. 95, issue 9, 1543-1544

Abstract: Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message.

Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:10.2105/ajph.2004.046235_1

DOI: 10.2105/AJPH.2004.046235

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