Short-term impact evaluation of a social marketing campaign to prevent syphilis among men who have sex with men

W.W. Darrow and S. Biersteker

American Journal of Public Health, 2008, vol. 98, issue 2, 337-343

Abstract: Objectives. We carried out an independent short-term impact evaluation of a social marketing campaign designed to reduce syphilis infections among men who have sex with men in south Florida in 2004. Methods. Venue-based surveys were conducted shortly after the campaign began and 6 months later to assess changes in exposure to campaign materials, awareness, knowledge about syphilis, perceptions of risk, sexual behavior, clinic visits, and testing and treatment for syphilis among participants. Results. Exposure to social marketing campaign materials increased from 18.0% at baseline to 36.5% at follow-up (P

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:10.2105/ajph.2006.109413_2

DOI: 10.2105/AJPH.2006.109413

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