Enacting sustainable school-based health initiatives: A communication-centered approach to policy and practice

M. LeGreco and H.E. Canary

American Journal of Public Health, 2011, vol. 101, issue 3, 431-437

Abstract: Communication plays an important role in all aspects of the development and use of policy. We present a communication - centered perspective on the processes of enacting public health policies. Our proposed conceptual framework comprises 4 communication frames:orientation, amplification, implementation, and integration. Empirical examples from 2 longitudinal studies of school-based health policies show how each frame includes different communication processes that enable sustainable public health policy practices in school-based health initiatives. These 4 frames provide unique insight into the capacity of school-based public health policy to engage youths, parents, and a broader community of stakeholders. Communication is often included as an element of health policy; however, our framework demonstrates the importance of communication as a pivotal resource in sustaining changes in public health practices.

Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:10.2105/ajph.2009.186858_5

DOI: 10.2105/AJPH.2009.186858

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