Consumer awareness of fast-food calorie information in new york city after implementation of a menu labeling regulation

T. Dumanovsky, C.Y. Huang, M.T. Bassett and L.D. Silver

American Journal of Public Health, 2010, vol. 100, issue 12, 2520-2525

Abstract: Objectives. We assessed consumer awareness of menu calorie information at fast-food chains after the introduction of New York City's health code regulation requiring these chains to display food-itemcalories onmenus andmenu boards. Methods. At 45 restaurants representing the 15 largest fast-food chains in the city, we conducted cross-sectional surveys 3 months before and 3 months after enforcement began. At both time points, customers were asked if they had seen calorie information and, if so, whether it had affected their purchase. Data were weighted to the number of city locations for each chain. Results. We collected 1188 surveys pre-enforcement and 1229 surveys post-enforcement. Before enforcement, 25% of customers reported seeing calorie information; postenforcement, this ?gure rose to 64% (P

Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:10.2105/ajph.2010.191908_4

DOI: 10.2105/AJPH.2010.191908

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