Marketing little cigars and cigarillos: Advertising, price, and associations with neighborhood demographics

J. Cantrell, J.M. Kreslake, O. Ganz, J.L. Pearson, D. Vallone, A. Anesetti-Rothermel, H. Xiao and T.R. Kirchner

American Journal of Public Health, 2013, vol. 103, issue 10, 1902-1909

Abstract: Objectives. We have documented little cigar and cigarillo (LCC) availability, advertising, and price in the point-of-sale environment and examined associations with neighborhood demographics. Methods. We used a multimodal real-time surveillance system to survey LCCs in 750 licensed tobacco retail outlets that sold tobacco products in Washington, DC. Using multivariate models, we examined the odds of LCC availability, the number of storefront exterior advertisements, and the price per cigarillo for Black & Mild packs in relation to neighborhood demographics. Results. The odds of LCC availability and price per cigarillo decreased significantly in nearly a dose-response manner with each quartile increase in proportion of African Americans. Prices were also lower in some young adult neighborhoods. Having a higher proportion of African American and young adult residents was associated with more exterior LCC advertising. Conclusions. Higher availability of LCCs in African American communities and lower prices and greater outdoor advertising in minority and young adult neighborhoods may establish environmental triggers to smoke among groups susceptible to initiation, addiction, and long-term negative health consequences.

Keywords: adolescent; adult; advertizing; African American; article; commercial phenomena; demography; economics; human; methodology; qualitative research; regression analysis; tobacco; United States, Adolescent; Adult; Advertising as Topic; African Americans; Commerce; District of Columbia; Humans; Qualitative Research; Regression Analysis; Residence Characteristics; Tobacco Products; Young Adult (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:10.2105/ajph.2013.301362_7

DOI: 10.2105/AJPH.2013.301362

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