Influence of point-of-sale tobacco displays and graphic health warning signs on adults: Evidence from a virtual store experimental study

A.E. Kim, J.M. Nonnemaker, B.R. Loomis, P.R. Shafer, A. Shaikh, E. Hill, J.W. Holloway and M.C. Farrelly

American Journal of Public Health, 2014, vol. 104, issue 5, 888-895

Abstract: Objectives. We tested the impact of banning tobacco displays and posting graphic health warning signs at the point of sale (POS). Methods. We designed 3 variations of the tobacco product display (open, enclosed [not visible], enclosed with pro-tobacco ads) and 2 variations of the warning sign (present vs absent) with virtual store software. In December 2011 and January 2012, we randomized a national convenience sample of 1216 adult smokers and recent quitters to 1 of 6 store conditions and gave them a shopping task. We tested for the main effects of the enclosed display, the sign, and their interaction on urge to smoke and tobacco purchase attempts. Results. The enclosed display significantly lowered current smokers' (B = -7.05; 95% confidence interval [CI] = -13.20, -0.91; P

Keywords: adolescent; adult; advertizing; article; commercial phenomena; computer interface; computer simulation; controlled clinical trial; controlled study; female; health behavior; human; male; methodology; middle aged; psychological aspect; randomized controlled trial; smoking; tobacco; United States; young adult, Adolescent; Adult; Advertising as Topic; Commerce; Computer Simulation; Female; Health Behavior; Humans; Male; Middle Aged; Smoking; Tobacco Products; United States; User-Computer Interface; Young Adult (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:10.2105/ajph.2013.301723_9

DOI: 10.2105/AJPH.2013.301723

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