Using vignettes to tap into moral reasoning in public health policy: Practical advice and design principles from a study on food advertising to children

C.L. Mah, E. Taylor, S. Hoang and B. Cook

American Journal of Public Health, 2014, vol. 104, issue 10, 1826-1832

Abstract: In this article, we describe a process for designing and applying vignettes in public health policy research and practice. We developed this methodology for a study on moral reasoning underpinning policy debate on food advertising to children.

Keywords: advertizing; article; beverage; child; food; health care policy; human; methodology; morality, Advertising as Topic; Beverages; Child; Food; Health Policy; Humans; Morals; Research Design (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:10.2105/ajph.2014.302005_7

DOI: 10.2105/AJPH.2014.302005

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