 A qualitative content analysis of cigarette health warning labels in Australia, Canada, the United Kingdom, and the United StatesR.J. Haines-Saah, K. Bell and S. Dennis American Journal of Public Health, 2015, vol. 105, issue 2, e61-e69 Abstract: The legislation of health warning labels on cigarette packaging is a major focus for tobacco control internationally and is a key component of the World Health Organization's Framework Convention on Tobacco Control. This population level intervention is broadly supported as a vital measure for warning people about the health consequences of smoking. However, some components of this approach warrant close critical inspection. Through a qualitative content analysis of the imagery used on health warning labels from 4 countries, we consider how this imagery depicts people that smoke. By critically analyzing this aspect of the visual culture of tobacco control, we argue that this imagery has the potential for unintended consequences, and obscures the social and embodied contexts in which smoking is experienced. Keywords: adverse effects; Australia; Canada; human; packaging; prevention and control; procedures; smoking; standards; tobacco; United Kingdom; United States, Australia; Canada; Great Britain; Humans; Product Labeling; Smoking; Tobacco Products; United States (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:10.2105/ajph.2014.302362_7 Access Statistics for this article American Journal of Public Health is currently edited by Alfredo Morabia More articles in American Journal of Public Health from American Public Health Association |
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