"Fighting a hurricane": Tobacco industry efforts to counter the perceived threat of Islam

M. Petticrew, K. Lee, H. Ali and R. Nakkash

American Journal of Public Health, 2015, vol. 105, issue 6, 1086-1093

Abstract: Islamic countries are of key importance to transnational tobacco companies as growing markets with increasing smoking rates. We analyzed internal tobacco industry documents to assess the industry's response to rising concerns about tobacco use within Islamic countries. The tobacco industry perceived Islam as a significant threat to its expansion into these emerging markets. To counter these concerns, the industry framed antismoking views in Islamic countries as fundamentalist and fanatical and attempted to recruit Islamic consultants to portray smoking as acceptable. Tobacco industry lawyers also helped develop theological arguments in favor of smoking. These findings are valuable to researchers and policy-makers seeking to implement culturally appropriate measures in Islamic countries under the World Health Organization Framework Convention on Tobacco Control. © 2015, American Public Health Association Inc. All rights reserved.

Keywords: attitude to health; cultural factor; human; Islam; marketing; organization; politics; tobacco industry, Attitude to Health; Cultural Characteristics; Humans; Islam; Lobbying; Marketing; Organizational Objectives; Tobacco Industry (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:10.2105/ajph.2014.302494_0

DOI: 10.2105/AJPH.2014.302494

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