Mass media campaign to reduce consumption of sugar-sweetened beverages in a rural area of the United States

T.A. Farley, H.S. Halper, A.M. Carlin, K.M. Emmerson, K.N. Foster and A.R. Fertig

American Journal of Public Health, 2017, vol. 107, issue 6, 989-995

Abstract: Objectives. To evaluate a mass media campaign to reduce the consumption of sugarsweetened beverages (SSBs). Methods. We disseminated messages emphasizing the health risks of SSBs through television, digital channels, and local organizations over 15 weeks in 2015-2016 in the Tri-Cities region of northeast Tennessee, southwest Virginia, and southeast Kentucky. Weevaluated the campaign with pre- and post-telephone surveys of adults aged 18 to 45 years in the intervention area and by examining changes in beverage sales in the intervention and a matched comparison area in western Virginia. Results. Fifty-four percent of postcampaign respondents recalled seeing a campaign advertisement. After the campaign, 53% of respondents believed SSBs were a cause of heart disease, and respondents were more likely postcampaign to consider SSBs a "big cause of diabetes" (75% vs 60%; P

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:10.2105/ajph.2017.303750_3

DOI: 10.2105/AJPH.2017.303750

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