Attitudes toward drinking conveyed in studio greeting cards

P. Finn

American Journal of Public Health, 1980, vol. 70, issue 8, 826-829

Abstract: Analysis of 129 studio cards containing alcohol-related subject matter revealed themes which suggest that getting drunk is a natural and desirable concomitant of celebrations and that drunkeness is humorous, enjoyable, and harmless. It is proposed that the depiction of intoxication in these cards as pleasurable and risk-free may be legitimate and reinforce tolerant attitudes toward alcohol abuse and thereby contribute to their entrenchment and pervasiveness in the face of recent public education prevention campaigns.

Date: 1980
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Persistent link: https://EconPapers.repec.org/RePEc:aph:ajpbhl:10.2105/ajph.70.8.826_1

DOI: 10.2105/AJPH.70.8.826

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